For those of you who know me as the PowerPoint Ninja from this blog, you may be surprised (or disappointed) to learn that my recently published book isn’t about PowerPoint or business presentations. In my day job, I work in consulting at Adobe (which acquired Omniture in 2009). Last December, I published my first book, Web Analytics Action Hero, which focuses on how web analysts and digital marketers can leverage analysis to optimize their online business and become action heroes within their organizations (if that sounds exciting — learn more here). Continue reading “Introducing My New Book”